Email templates, SLA timing, and the exact list of details we need from a client before we can install & configure each application. Copy-paste ready, variable-substituted, GDPR-aligned.
Version: 2.4
Last updated:
Owner: Customer Success
Status: Active
1.Overview & Response SLA
When a visitor fills the "Get This App" form in the directory, our automation immediately fires the auto-acknowledgment (template T-0) and creates a ticket in CRM. A human reaches out within the SLA windows below.
Lead source
Priority
First human response
Quote / SoW
App directory form (paid app)
High
Within 2 business hours
Within 24 business hours
App directory form (free / open-source)
Medium
Within 4 business hours
Within 48 business hours
Multi-app / stack rollout
High
Within 1 business hour
Within 48 business hours
Investor / enterprise enquiry
High
Within 1 business hour
Custom, 3, 5 business days
Blog / academy / general
Standard
Within 1 business day
n/a
"Business hours" = Mon, Fri, 09:00 to 19:00 IST. Outside these hours the auto-ack still fires; human follow-up is queued for the next business window. For urgent paid leads, the on-call CSM is paged via PagerDuty.
2.Auto-acknowledgment (T-0)
Fires within 60 seconds of any "Get This App" form submission. Lets the lead know we received their request, sets expectations on next steps, and gives them a calendar link to self-book a discovery call.
T-0 · Auto Acknowledgment
Subject:We received your request for {{app_name}} · Next steps inside
Hi {{first_name}},
Thanks for requesting installation of {{app_name}}. Your reference number is {{ticket_id}}.
Here's what happens next:
1. Within {{sla_window}}, one of our solutions consultants will email you to schedule a 20-minute discovery call.
2. On the call we'll confirm scope, deployment preferences (cloud vs on-prem), data migration needs, and timeline.
3. You'll receive a fixed-price quote and Statement of Work within 24 to 48 hours after the call.
Want to skip the back-and-forth? Pick a slot directly on my calendar:
👉 {{calendly_link}}
A few quick things to gather while we connect (more detailed list will follow):
• Your preferred deployment: cloud (managed by us), your cloud account (AWS/GCP/Azure), or on-premise
• Approximate number of users / seats you'll need
• Whether you're migrating from another tool (and which one)
• Any compliance requirements (GDPR, HIPAA, SOC 2, India DPDP, GST, etc.)
If you have any documents or screenshots that describe your current setup, feel free to reply to this email and attach them, it'll save us time on the call.
Talk soon,
{{rep_name}}{{rep_title}}{{company_name}}{{rep_email}} · {{rep_phone}}
GDPR / DPDP note: The auto-ack must include a one-click unsubscribe footer for EU/India leads. Our ESP (Postmark) appends this automatically, do not strip it.
3.Variable reference
Every variable wrapped in {{double braces}} is auto-populated from the CRM record. Highlighted in yellow throughout this doc.
{{first_name}}
Lead's first name. Falls back to "there" if missing.
{{full_name}}
Full name as entered on the form.
{{app_name}}
App they requested (e.g. "SwiftCRM Pro").
{{app_category}}
Category (CRM, Accounting, etc).
{{ticket_id}}
Auto-generated ticket reference. Format: INST-YYMMDD-####.
{{sla_window}}
Computed from lead source & priority. See section 1.
{{calendly_link}}
Round-robin scheduling link assigned to the rep.
{{rep_name}}
Auto-assigned solutions consultant.
{{rep_title}}
Their job title.
{{rep_email}}
Direct email.
{{rep_phone}}
Direct line (always include WhatsApp variant if applicable).
{{company_name}}
Your company name (set in tenant settings).
{{quote_link}}
Secure quote URL (expires in 30 days).
{{quote_amount}}
Total quote in lead's local currency.
{{kickoff_date}}
Confirmed installation start date.
4.Email templates (T-1 → T-6)
Use in order based on where the lead is in the funnel. Always personalize the opener, at minimum a sentence referencing what they wrote on the form.
T-1 · Discovery call invite
T-1 · Discovery
Subject:Quick 20-min call about your {{app_name}} setup?
Hi {{first_name}},
I'm {{rep_name}}, I'll be helping you get {{app_name}} up and running.
Before I send a quote, I'd love a quick 20 minutes to understand:
• How your team works today and what you're hoping {{app_name}} will fix
• Whether you're migrating data from another tool
• Your deployment preference (we install on our cloud, your cloud, or on-prem)
• Timeline, when do you need it live?
Three slots that work for me this week, or grab any open time here:
👉 {{calendly_link}}
If you'd rather just trade emails, reply to this with answers and I'll send a quote within 24 hours. {{rep_name}}
T-2 · Detailed intake (sent after discovery call)
T-2 · Intake details
Subject:Details we need to install {{app_name}} · {{ticket_id}}
Hi {{first_name}},
Great chat earlier, really helpful to understand your setup. As discussed, here's the exact list of details I need to prepare your install and configuration. Once I receive these, we'll be able to lock the start date.
Please reply to this email with the answers (or upload to the secure form: {{intake_form_link}}).
────────────────────────
A. Company & users
────────────────────────
1. Legal company name & billing address (for invoice / GST)
2. Number of users / seats needed at launch (and 12-month projection)
3. Primary admin contact (name, email, phone, role)
4. Backup admin contact
5. Roles & access levels you'd like (e.g. Admin, Manager, Read-only)
────────────────────────
B. Deployment
────────────────────────
6. Preferred deployment: ☐ Our cloud ☐ Your AWS / GCP / Azure ☐ On-premise
7. If your cloud, region, instance size preference, VPC details
8. If on-prem, server OS, RAM, disk, network topology
9. Domain name where the app will live (e.g. crm.yourcompany.com)
10. SSL cert: ☐ Let's Encrypt (free) ☐ Provide your own ☐ We procure
────────────────────────
C. Data migration
────────────────────────
11. Source tool you're migrating from (if any)
12. Approximate data volume: records, MB/GB, attachments
13. Export availability: ☐ CSV ☐ API access ☐ DB dump ☐ Other
14. Cleanup needed before migration? (duplicates, formatting, etc.)
15. Cut-over date / window (when can we freeze old system?)
────────────────────────
D. Integrations
────────────────────────
16. Email / calendar (Gmail / Outlook / other)
17. Identity provider (Google SSO / Microsoft / Okta / SAML / none)
18. Payment gateways (Stripe / Razorpay / PayPal / other)
19. Accounting (QuickBooks / Tally / Zoho Books / other)
20. Any custom APIs or internal tools to connect
────────────────────────
E. Compliance & security
────────────────────────
21. Compliance requirements: ☐ GDPR ☐ India DPDP ☐ HIPAA ☐ SOC 2 ☐ PCI-DSS ☐ ISO 27001 ☐ GST e-invoicing ☐ Other
22. Data residency requirement (which country must data stay in?)
23. Backup & DR expectations (RPO / RTO targets)
24. MFA mandatory for all users? ☐ Yes ☐ No
────────────────────────
F. Training & support
────────────────────────
25. Training format: ☐ Live online ☐ On-site ☐ Recorded videos ☐ Self-serve docs
26. Number of training sessions and audience (admin vs end-user)
27. Ongoing support tier: ☐ Email only ☐ Email + chat ☐ 24×7 phone
────────────────────────
G. Specific to {{app_name}}
────────────────────────
{{app_specific_questions}}
(see section 5 of this doc, paste the relevant per-app checklist here)
Send this back at your pace, even partial answers help us start. Anything you don't know yet, just write "TBD" and we'll work it out together on the next call.
Thanks {{first_name}},
{{rep_name}}
T-3 · Quote & SoW
T-3 · Quote / SoW
Subject:Your quote for {{app_name}} · {{quote_amount}}
Hi {{first_name}},
Quote and Statement of Work attached, and live at the link below:
👉 {{quote_link}}
Quick summary:
• App:{{app_name}}
• Deployment:{{deployment_type}}
• Seats / users:{{user_count}}
• Migration scope:{{migration_scope}}
• Total:{{quote_amount}} (incl. all taxes; payment milestones inside SoW)
• Timeline:{{timeline_weeks}} weeks from kick-off
• Quote validity: 30 days
To accept, just hit the "Accept & Sign" button on the quote page, it's a one-click DocuSign flow. The link is secure to your email, no login needed.
Two questions you might have:
• Why this number? We've broken down the line items on page 3 of the SoW.
• What if scope changes? We use a no-surprise change-order process, any change > 10% triggers a written addendum before work begins.
If you'd like to tweak anything (scope, payment terms, kick-off date), just reply and I'll revise within a few hours. {{rep_name}}
T-4 · Kick-off confirmation
T-4 · Kick-off
Subject:We're starting {{app_name}} on {{kickoff_date}} 🚀
Hi {{first_name}},
Quote signed, thanks! We're booked in.
Your kick-off date:{{kickoff_date}}
Here's everything that happens between now and go-live:
Week 1, Setup
• Provision environment, configure domain & SSL, set up admin accounts
• Daily 15-min stand-ups on Slack/Teams (you'll get an invite tomorrow)
Week 2, Data & integrations
• Migrate data from {{source_tool}}
• Wire up email, SSO, payments, accounting
• You validate sample records
Week 3, Training & UAT
• Admin training (2× 90-min sessions)
• End-user training session (recorded)
• User Acceptance Testing, you sign off on each scenario
Week 4, Go-live & support
• Cut-over from old system
• 1 week of intensive hyper-care (sub-1-hour response)
• Handover to ongoing support
Your dedicated Slack channel: {{slack_channel}}
Project board (you can watch progress in real time): {{project_board}}
If anything urgent comes up: {{rep_phone}} (WhatsApp ok) or page our 24×7 line on {{oncall_phone}}.
Excited to get started!
, {{rep_name}} & team
T-5 · Handover & sign-off
T-5 · Handover
Subject:{{app_name}} is live · Handover pack inside
Hi {{first_name}},
🎉 {{app_name}} is live in production.
Your handover pack:
📄 Runbook, how to admin the app day-to-day: {{runbook_link}}
🎥 Training recordings, all 4 sessions: {{training_link}}
🔐 Credentials vault, admin passwords, API keys, certs: {{vault_link}}
📊 Architecture diagram, what's running where: {{arch_link}}
🛠 Maintenance schedule, when we patch & back up: {{maint_link}}Two things to do this week:
1. Sign the final acceptance form: {{acceptance_link}}
2. Schedule your 30-day check-in: {{calendly_link}}
You're now under your support tier ({{support_tier}}). For tickets: {{support_email}} or the in-app helpdesk.
It's been genuinely a pleasure working with you and the team. If you'd be open to a short testimonial or case study, I'd love to set that up. {{rep_name}}
T-6 · 30-day check-in
T-6 · 30-day check-in
Subject:30 days of {{app_name}}, how's it going?
Hi {{first_name}},
It's been about a month since we went live with {{app_name}}. I wanted to check in.
A few specific things on my mind:
1. Adoption: Looking at usage, you're at {{adoption_pct}}% of seats active. Want me to run a quick refresher session for the team that's lagging?
2. Migration cleanup: We left {{cleanup_items}} low-priority items on the backlog. Worth knocking these out now?
3. Upcoming features:{{app_name}} shipped {{new_features}} last month, happy to demo if useful.
4. What's the next problem you're trying to solve? Once {{app_name}} is humming, most teams find their next bottleneck. Tell me what it is and I'll suggest options.
Reply when you can, no rush. And if there's anything broken or annoying, please don't be polite about it. Tell me. {{rep_name}}
T-7 · Cold-lead re-engage (no response 14+ days)
T-7 · Re-engage
Subject:Still thinking about {{app_name}}?
Hi {{first_name}},
I haven't heard back since I sent the intake list, which is totally fine. I know how these things get deprioritized.
Quick three options so I'm not nagging you:
1. Yes, still interested, let's pick it up: grab a slot here: {{calendly_link}}
2. Timing's off, circle back later: reply "circle back Q3" (or whenever) and I'll go quiet until then.
3. Not happening, close the ticket: reply "no" and I'll mark it closed. No hard feelings.
Whatever's right for you. {{rep_name}}
5.Per-app intake checklists
These are pasted into section G of the T-2 intake email, customized per app. Everything in section 4's intake (sections A, F) is universal; the checklists below add app-specific questions.
★
Universal, every app needs these
Sections A, F of the intake email
Company & billingLegal name, address, GST/VAT/Tax ID, billing contact
Primary & backup adminName, email, phone, role for both